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 Mission
Statement:
Our mission is to be the leading worldwide provider of outdoor landscaping
products, services and integrated systems. Also to explore new opportunities
that build revenue growth and sustainability using our core competencies
to gain a leading market position.
Purpose:
To help customers beautify and preserve the outdoor landscapes with
environmentally responsible solutions of customer-valued quality and
innovation.
Vision = Mission + Purpose +
Employees who translate this vision.
Principles:
Our vision for success has six basic principles which embrace all
we do and are Toro's competitive advantage:
- Organizational Culture – A way
of life that instills values-driven behaviors in all we do. Our
Pride in Excellence culture encourages specific people values
and performance values.
- Continuous Improvement – leveraging
our "hidden assets" or intangible capabilities and advantages
employees already possess. These include:
- Close, long-term customer relationships.
- Leadership in key markets.
- Strong networks with key suppliers or producers.
- Technical know-how.
- A strong team mentality.
- Quality – Our quality principles
include:
- Development of collaborative, cross-functional teams to do work and solve problems
- A bias for action
- Error removal and prevention
- A standard of zero defects
- Aggressive cost management
- An expectation that each person will strive for quality in any effort the first time, every time.
- Environment – Toro's products
solve environmental problems and add value through landscape improvement
and beautification. In addition, we are an environmentally-responsible
manufacturer using improved waste management processes and continuously
seeking new ways to environmentally improve our production facilities.
- Innovation – We bring industry-leading
and market-shaping products to customers, shortening the cycle
of innovation for new products and providing an edge in today's
competitive global marketplace.
- Brand Image – Customers want
brands they can trust... those that instill confidence, leadership
and authenticity. More than just a name and logo, each of our
brands-Toro, Exmark, Irritrol Systems, Lawn-Boy, Lawn Genie and
Pope-has a distinct personality and image to give our products
a critical competitive edge that creates a lasting impression
of reliability, durability, innovation and productivity.
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