The Toro Company Through the Years

"A successful business today can be judged by consumer confidence. There's no other yardstick. A new company starting out, regardless of the excellence of its product, finds sales resistance high because its good name has not yet been established. An old company carrying on, feels as the years go by, that its prime asset is its good name. There is a sound reason for this: the public knows by experience that a company with a good name values that name far more than the amount of an individual sale.

This is as it should be, because a consumer is given the full measure of protection to which he is entitled.

The good name that The Toro Company enjoys in the mowing machinery industry was not built up in a few months, but has been slowly earned after decades of worthwhile performance, proper value, and constant innovation."

J.S. Clapper
President - 1930s
Toro Manufacturing Co.

Click on a decade below to read about our long history in the industry. A brochure of our history is also available for download.